To ensure the safety, consistency, and effectiveness of all mass communication sent to students, the College requires that any bulk messaging directed to student audiences be routed exclusively through the Public Affairs Office's Publicity Request Form.
Why This Matters: Centralization of Messaging
Centralizing student mass communication helps:
- Maintain message clarity and consistency: Avoid conflicting information or duplicate announcements from different departments.
- Protect institutional voice and reputation: Ensures communications meet editorial, inclusivity, and college guidelines.
- Streamline delivery: Enhances coordination across departments to reduce messaging fatigue and improve open rates.
Why This Matters: Security Protocols
Mass mailing patterns—especially when staff send bulk messages directly to student lists—can resemble behavior typical of compromised accounts. To protect our students and systems:
- Automated security filters are in place that block email accounts exhibiting suspicious bulk-sending behavior.
- These filters help prevent phishing attempts, malware distribution, and other cybersecurity threats.
- Your account may be auto-disabled if bulk messaging is detected outside approved channels.
What You Should Do
- For any communication targeting a large student audience (e.g., more than 25 recipients), visit the Public Affairs Office's Publicity Request Form to coordinate delivery.
- Provide your message content, desired timing, and target audience. The team will assist with formatting, scheduling, and distribution.
- If you’re unsure whether your message qualifies, it’s always better to check with Public Affairs first.
Departments or individuals who attempt direct mass outreach to students risk:
- Their email account being blocked automatically
- Message delivery failure
- Unintentional security risks